How do Your Customers Want to be Contacted?

Mobile apps are top 3 choice for everyone under 55
Social media is the top choice for those under 25
Email preferred option for those aged 25-34 years

What?s happening?

In the space of 3 years Mobile apps have come from nowhere to become a top-three choice for everyone under 55. This is significant. Social media is still a first choice, as it was in 2015, for customers under 25. It has yet to gain the trust and acceptance of other age groups.

Click the below tabs to see what communications channel is most popular with each age bracket.

	Under 25 Years	Between 25-34 Years	Between 35-54 Years	Between 55-70 Years	Over 70 Years
Social Media	1st : 38.9	5th : 13.7	5th : 2.2	6th : 0.6	5th: 0.4
Mobile Apps	2nd : 27.2	2nd : 23.7	3rd : 6.3	5th : 0.8	4th : 0.5
Email	3rd : 12.2	1st : 26.8	2nd : 32.7	2nd : 8.8	3rd : 0.8
Telephone	4th : 11.5	3rd : 18.4	1st : 51.7	1st : 87.0	1st : 93.2
Web Chat	5th : 9.4	4th : 16.5	3rd : 6.3	4th : 1.1	6th : 0.3
Other	6th : 0.7	6th : 0.9	6th : 0.9	3rd : 1.7	2nd : 4.7

Sources: Dimension Data

Let us help you work out the best communication channel for your workforce and customers. Maximise your customer experience by talking to them how THEY want to. Call FREE on 08000 740 247 or email Mia@matrix247.com.

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