How do Your Customers Want to be Contacted?

millenials

 

  • Mobile apps are top 3 choice for everyone under 55
  • Social media is the top choice for those under 25
  • Email preferred option for those aged 25-34 years

 

What?s happening?

In the space of 3 years Mobile apps have come from nowhere to become a top-three choice for everyone under 55. This is significant. Social media is still a first choice, as it was in 2015, for customers under 25. It has yet to gain the trust and acceptance of other age groups.

Click the below tabs to see what communications channel is most popular with each age bracket.

Under 25 Years Between 25-34 Years Between 35-54 Years Between 55-70 Years Over 70 Years
Social Media 1st : 38.9 5th : 13.7 5th : 2.2 6th : 0.6 5th: 0.4
Mobile Apps 2nd : 27.2 2nd : 23.7 3rd : 6.3 5th : 0.8 4th : 0.5
Email 3rd : 12.2 1st : 26.8 2nd : 32.7 2nd : 8.8 3rd : 0.8
Telephone 4th : 11.5 3rd : 18.4 1st : 51.7 1st : 87.0 1st : 93.2
Web Chat 5th : 9.4 4th : 16.5 3rd : 6.3 4th : 1.1 6th : 0.3
Other 6th : 0.7 6th : 0.9 6th : 0.9 3rd : 1.7 2nd : 4.7

Sources: Dimension Data

Let us help you work out the best communication channel for your workforce and customers. Maximise your customer experience by talking to them how THEY want to. Call FREE on 08000 740 247 or email Mia@matrix247.com.