What you need to know about your employees
- Less Focused
Generation Z live in a world of constant updates and process information faster than other generations thanks to mobile apps. Therefore, their attention spans might be significantly lower than Millennials.
- Better Multi-Taskers
Although Generation Z can be less focused than their Millennial counterparts, they are able to quickly and efficiently shift between work and play with multiple distractions going on in the background working on multiple tasks at once. More like multi-multi-tasking. Just think about how this working method might reshape the office!
- Money & Vouchers
Millennials care more about prices than Generation Z. 67% of millennials said that they would go to the website to get a voucher, whereas only 46% of Gen Z said they would do the same. Millennials also tend to click on more ads; 71% of Millennials?in a recent poll?said they followed an advertisement online before making a purchase, compared to only 59% of Generation Z.
- Generation Z is Full of Early Starters
Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into work, opting out of the traditional route of higher education and instead finishing school online, if at all. Would you make a major investment, possibly leading to years of debt to come, knowing there are new, cheaper, more convenient online alternatives coming up every day? Generation Z know the true value of independence and if they know they?re capable of learning something themselves, or through a more efficient, non-traditional route, they will.
- Gen Z Are More Entrepreneurial
According to marketing strategist?Deep Patel, ?the newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially.? Generation Z desires more independent work environments with?72% of teens?saying they want to start a business someday.
- Generation Z Have Higher Expectations Than Millennials
Millennials remember playing solitaire, coming home to dial-up internet and using AOL.?Generation Z?was born into a world overrun with technology. What was taken as amazing and inspiring inventions, are now taken for granted.??When it doesn?t get there that fast they think something?s wrong,? said?Marcie Merriman, executive director of growth strategy at Ernst & Young. ?They expect businesses, brands and retailers to be loyal to them. If they don?t feel appreciated, they?re going to move on. It?s not about them being loyal to the business.?
- Gen Z Are Big on Individuality
Nearly?92%?of Generation Z have a digital footprint. Possibly as a result of the celebrities and media they follow,?they seek uniqueness primarily through the brands they do business with and future employers.
- Gen Z Are More Global
Millennials were considered the first ?global? generation with the development of the internet, but as more of the world comes online ? Generation Z will become more global in their thinking, and interactions. 58% of adults worldwide aged 35+ agree ?kids today have more in common with their global peers than they do with adults in their own country.??Research also shows Generation Z are 25% more likely than Millennials to say they are addicted to their digital devices as 40% of Gen Z are self-identified digital device addicts.
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Sources: Huffington Post, Youth Logix, Kinston, Deep Patel, Ryan Jenkins, Economic Development