How does Generation Z differ from Millennials?

What you need to know about your employees


  • Less Focused

Generation Z live in a world of constant updates and process information faster than other generations thanks to mobile apps. Therefore, their attention spans might be significantly lower than Millennials.


  • Better Multi-Taskers

Although Generation Z can be less focused than their Millennial counterparts, they are able to quickly and efficiently shift between work and play with multiple distractions going on in the background working on multiple tasks at once. More like multi-multi-tasking. Just think about how this working method might reshape the office!

  • Money & Vouchers

Millennials care more about prices than Generation Z. 67% of millennials said that they would go to the website to get a voucher, whereas only 46% of Gen Z said they would do the same. Millennials also tend to click on more ads; 71% of Millennials?in a recent poll?said they followed an advertisement online before making a purchase, compared to only 59% of Generation Z.

  • Generation Z is Full of Early Starters

Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into work, opting out of the traditional route of higher education and instead finishing school online, if at all. Would you make a major investment, possibly leading to years of debt to come, knowing there are new, cheaper, more convenient online alternatives coming up every day? Generation Z know the true value of independence and if they know they?re capable of learning something themselves, or through a more efficient, non-traditional route, they will.

  • Gen Z Are More Entrepreneurial

According to marketing strategist?Deep Patel, ?the newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially.? Generation Z desires more independent work environments with?72% of teens?saying they want to start a business someday.

  • Generation Z Have Higher Expectations Than Millennials

Millennials remember playing solitaire, coming home to dial-up internet and using AOL.?Generation Z?was born into a world overrun with technology. What was taken as amazing and inspiring inventions, are now taken for granted.??When it doesn?t get there that fast they think something?s wrong,? said?Marcie Merriman, executive director of growth strategy at Ernst & Young. ?They expect businesses, brands and retailers to be loyal to them. If they don?t feel appreciated, they?re going to move on. It?s not about them being loyal to the business.?

  • Gen Z Are Big on Individuality

Nearly?92%?of Generation Z have a digital footprint. Possibly as a result of the celebrities and media they follow,?they seek uniqueness primarily through the brands they do business with and future employers.

  • Gen Z Are More Global

Millennials were considered the first ?global? generation with the development of the internet, but as more of the world comes online ? Generation Z will become more global in their thinking, and interactions. 58% of adults worldwide aged 35+ agree ?kids today have more in common with their global peers than they do with adults in their own country.??Research also shows Generation Z are 25% more likely than Millennials to say they are addicted to their digital devices as 40% of Gen Z are self-identified digital device addicts.


Let us help you work out the best communication channel for your workforce and customers. Maximise your customer experience by talking to them how THEY want to. Call FREE on 08000 740 247 or email


Sources: Huffington Post, Youth Logix, Kinston, Deep Patel, Ryan Jenkins, Economic Development